Right to One’s Identity: Personality Rights in the Age of Generative AI
Jun 09, 2026
Generative AI, a kind of artificial intelligence that enables the creation of highly realistic images, videos and voice recordings, making it increasingly difficult to distinguish authentic/original/real content from synthetic media. As deepfakes and AI-generated impersonations has become more prevalent, ‘Personality Rights’ emerge as a critical area of legal protection in India. ‘Personality Rights’ extend to […]